In Japanese, Rakuten stands for "optimism." This philosophy lies at the core of our brand.

In Japanese, Rakuten stands for “optimism.”
It means we are hopeful for the future and believe
we can make tomorrow better by what we do today.

So we challenge ourselves to evolve, innovate and experiment
to create a more rewarding, happier future for everyone.

Our Rakuten International portfolio spans e-commerce, digital content,
advertising, entertainment and communications, bringing the joy of
discovery and access to more than 1 billion members across the world.

Our diverse businesses unite on a singular mission to make life more
rewarding for our customers, our clients, our communities and each other.
This dedication defines our vision for the future and animates our passion
to reward every day.


Our businesses

  • Americas
    • Rakuten International


      Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world.

    • Rakuten Rewards

      Rakuten Rewards

      Rakuten is a leading shopping platform offering Cash Back, deals and rewards from all your favorite brands. We partner with thousands of stores in apparel, health and beauty, dining, grocery, travel, electronics, and more to help members save on and get more from everyday purchases. Members have earned $4.6 billion in Cash Back since 1999, making Rakuten the most rewarding way to shop.

    • Rakuten Advertising

      Rakuten Advertising

      Rakuten Advertising brings together performance marketing technology with emerging media formats and consumer insights, creating the right conditions for brands to reach new customers and sustain long-lasting loyalty.

    • Rakuten Viki

      Rakuten Viki

      A fan-powered video streaming service offering primetime Asian shows and movies to millions of users globally.

    • Rakuten Viber

      Rakuten Viber

      A calling and messaging app connecting hundreds of millions of people, for free, via messaging, high-quality voice and video calls, and more.

    • Rakuten Kobo

      Rakuten Kobo

      Providing eReading services offering more than six million eBooks and audiobooks to millions of customers in 190 countries, Rakuten Kobo offers a suite of award-winning eReaders to suit all reading styles.

    • Rakuten France

      Rakuten France

      As a key player in French online shopping and a circular economy pioneer, Rakuten France is a generalist e-commerce platform offering new, used and refurbished products sold by both professionals and individuals. Driven by an optimistic vision of e-commerce offering the most generous loyalty program in France, Club R, Rakuten boosts the purchasing power of more than 12 million members thanks to a unique cashback model rewarding online purchases.

      Through many online services, Rakuten France also supports more than 10,000 professional sellers and partners in their digitalization. Among these services is Rakuten Fulfilment Network launched in 2022 which gives retailers access to a global network of experts providing the simplest, most efficient and economical response to their logistics needs.

    • Rakuten TV

      Rakuten TV

      Rakuten TV is one of the leading streaming platforms in Europe that combines TVOD (Transactional video-on-demand), AVOD (Advertising video-on-demand) and FAST channels (Free Ad-Supported Streaming TV) providing users with a universe of content and making the whole entertainment experience easier. In Spain, the company also provides an SVOD (Subscription video-on-demand) service.

      The TVOD service offers an authentic cinematic experience with the latest releases to buy or rent in high audio and video quality. . The advertising-supported offering comprises AVOD and FAST services. The AVOD service features more than 10,000 titles available on-demand, including films, documentaries and series from Hollywood and local studios, as well as the catalogue with Original and Exclusive content. The FAST service consists of an extensive line-up of over 500 unique channels among which 100 Owned & Operated (O&O) across Europe, including free linear channels from global networks, top European broadcasters and media groups, and the platform’s own thematic channels with curated content. Rakuten TV is available in 43 European territories and currently reaches more than 140 million households via its branded remote-control button and pre-installed app in Smart TV devices.

Job opportunities

Come make rewarding work with us.

Want to make an impact from Day 1 to Year 20? Are you looking for a company with global reach that values personal connection, where everyone has an opportunity to influence company decisions, the bottom line, and their community — sometimes all in the same day?

Rakuten International invites you to bring your passions, your skills, and your whole self to our team. Let’s make rewarding work together.

Click here to see our jobs.


Rakuten International Headquarters

800 Concar Dr.
San Mateo, CA 94402
United States
(650) 383-1328


Amit Patel Amit Patel Chief Executive Officer,
Rakuten International

Amit Patel Amit Patel is an Internet veteran with over twenty years of experience in digital marketing and e- commerce. Prior to taking over as Ebates' CEO, Patel was in charge of the company's overall product strategy, third party integration and retention marketing. Under his direction and leadership, the Ebates e-commerce platform has been recognized as an industry-leading solution that connects leading retailers with millions of consumers across the world. Patel earned his Bachelor of Science degree in Computing and Management from Loughborough University of Technology in the UK.

Adrienne Down Coulson Adrienne Down Coulson Chief Operating Officer,
Rakuten International

Adrienne Down Coulson Adrienne Down Coulson is Chief Operating Officer at Rakuten International where she is responsible for the operations and corporate services across 10 business units operating in six countries with 3,500 employees. An astute operational leader with and deep digital marketing experience, Adrienne leads the corporate Human Resources, Information Technology and Security, Legal, Sports & Entertainment Marketing, Communications, and Facilities functions, among others. Adrienne joined Rakuten Rewards (then Ebates) in 2012 to launch its Canadian business. Under her stewardship, Ebates Canada enjoyed explosive growth, attaining profitability and market leadership in the affiliate marketing sector within three years. In 2017, she transferred to San Mateo, California to take on the role of Chief Operating Officer at Rakuten Rewards (then Ebates Inc). Previously, Adrienne was President at several Toronto-based digital marketing agencies and technology start-ups, as well as Vice President, Operations at MacLaren MRM (now MRM McCann).A graduate of Queen’s University and a Toronto native, Adrienne is a board member at Canada’s National Ballet School and a Toronto-based start-up called FlipGive. She lives in Burlingame, California with her husband and two children.

Cédric Dufour Cédric Dufour Chief Executive Officer and President,
Rakuten TV
Cédric Dufour

Cédric Dufour has worked in the retail and digital industry for more than 20 years. In his tenure with Rakuten, he has filled various leading positions in EMEA, including COO of Rakuten France and Managing Director of Open E-Commerce Europe and currently serves as CEO and President of Rakuten TV. As a core member of Rakuten Europe’s management team, he played a vital role in establishing Rakuten’s shopping and membership platforms across Europe. Before working at Rakuten, he filled various General Manager and VP Finance positions at a range of dynamic international companies, including FNAC in Spain, Roche Bobois and KPMG in France. Cédric holds a degree from NEOMA business school.

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Ofir Eyal Ofir Eyal Chief Executive Officer,
Rakuten Viber
Ofir Eyal

Eyal is a Viber veteran as he first joined the company in 2014 as the Vice President of Product before being promoted to Chief Operating Officer in 2019. In his previous roles at Viber, Ofir focused on user experience, customer success, content, and localization. As CEO, Ofir Eyal leads Rakuten Viber's ambitious campaign of product development and discovers new markets and business opportunities as the company further establishes itself as a major, innovative player in the global messaging market.

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Nick Stamos Nick Stamos Chief Executive Officer,
Rakuten Advertising

Nick Stamos

Nick is responsible for Rakuten Advertising’s day-to-day operations and provides strategic guidance to ensure the company is accelerating its speed of innovation and corporate growth. An experienced operator and corporate strategist, Nick is focused on leveraging proprietary data, advanced data science, and real-time technology to drive growth for brands and create new opportunities across Rakuten Group. Before joining Rakuten, Nick was a consummate entrepreneur, founding companies in the mobile analytics and fintech industries, and consulting CPG and retail brands.

Notably, Nick was the Senior Vice President at The Nielsen Company (NLSN), where he led the launch of Nielsen’s mobile business outside of North America. Nick came to Nielsen by way of the firm’s 2007 acquisition of mobile analytics firm Telephia, where, as a founding team member, Nick was involved in the development and management of the company’s strategy, products, marketing and commercial efforts, and corporate development activities.

Prior to Telephia, Nick spent eight years in consulting at Swander, Pace & Company and Braxton Associates, primarily working with consumer packaged goods manufacturer and retailer clients. Over the course of his consulting career, Nick developed broad engagement experience in new product development, competitive assessment and benchmarking, channel and sales force management, and mergers & acquisitions.

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Michael Tamblyn Michael Tamblyn President & Chief Executive Officer,
Rakuten Kobo
Michael Tamblyn

Michael Tamblyn combines a passion for books and reading with a deep focus on hardware and software experiences that can make reading lives better. In addition to leading Rakuten Kobo, the global digital bookseller, he is a Senior Executive Officer of Rakuten, the Japanese ecommerce giant. In his spare time, he advises start-ups focused on aging and technology as volunteer Chief Entrepreneur of Age-Well NCE, and is on the board of directors of the Law Commission of Ontario, Ontario’s law reform body. Michael has been a part of Rakuten Kobo’s executive team since its founding in 2009. He holds a Master’s in Business Administration from the University of Western Ontario.

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Fabien Versavau Fabien Versavau Chief Executive Officer and President,
Rakuten France
Fabien Versavau

Fabien Versavau is part of a new generation of European leaders committed to using technology to respond to the challenges facing our societies. Passionate about new technologies, Fabien has 15 years of experience in the digital field, starting his career at Ford and then Renault. He became Director of European Development at and SNCF Voyages International. From 2011 to 2016, Fabien Versavau held the position of Digital Marketing Director at Le Figaro and simultaneously Managing Director of, with the aim of developing digital and e-commerce activities.

In 2016, Fabien joined Rakuten France as Deputy Managing Director and fully contributed to the adaptation of the group's global strategy, including the loyalty program launch in France. He became CEO of Rakuten France in 2018 and deeply transformed the company, supporting merchant digitization and circular economy while developing cashback use cases in Europe. He is also an Executive Officer of the Rakuten Group. He holds a Master’s degree in Management from ESC Clermont Ferrand and an MBA from ESSEC & Mannheim Business School.

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Samuel Wu Samuel Wu Chief Executive Officer,
Rakuten Viki

Samuel Wu Sam Wu leads the strategy and growth of Rakuten Viki's global brand and services as Chief Executive Officer.

Sam Wu has more than a decade of building and leading high-growth media and technology businesses in Silicon Valley. Wu joined Viki in 2012 and has played an integral role in its acquisition by Rakuten in 2013. He has held leadership roles across the company in growth, revenue, strategy, and business development. Since becoming Chief Executive Officer of Rakuten Viki in 2018, he is responsible for developing, implementing, and integrating business strategies to grow Viki as the leading Asian streaming content service. During his tenure as CEO, Wu increased the company’s revenue by nearly 30% YoY and subscriber base by 38% YoY. Prior to Viki, Wu held operations and finance roles at Yahoo! and YuMe. He holds a Bachelor’s degree in Mathematics and Economics from the University of California, Los Angeles.

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Scale and Reach

  • Established
    in Tokyo

  • Rakuten

  • Enters
    Top 20


  • 10+

  • 4000+
    across 24

  • 1997
  • 2000
  • 2012
  • 2015
  • 2023

Rakuten Today