In 2025, Rakuten Group advanced as a "catalyst for change" across various fields in Japan and beyond. Rakuten AI, an agent-based AI tool, was officially launched*, integrating AI capabilities into various Rakuten services. Rakuten Mobile continued to offer low-cost, unlimited data plans, and Rakuten Group quickly responded to Japan's rice shortage, addressing societal challenges. We look back on a year where synergy and empowerment was generated across the worldwide Rakuten Group, encompassing mobile, commerce, advertising, fintech, and more.

Check out the RNN video.