At Rakuten Optimism 2025 , Rakuten Advertising unveiled a suite of solutions that deliver transparency, safety, creativity, and data-driven insight to benefit advertisers, publishers, and creators. The Affiliate Conversion Journey – Transparency API gives publishers deeper visibility into the customer purchase path. Rakuten Advertising Detect delivers always-on monitoring to safeguard brand safety and compliance. With Storefronts, creators and brands can now collaborate on shoppable experiences that spark engagement and loyalty. And with the power of Insights and Analytics Prompt, teams can instantly generate real-time, customizable reports through generative AI.

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