Sustainability
Driving positive change for people and the planet through responsible operations, empowered communities, and ethical leadership.

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Business should make life better for people and the planet. At Rakuten International, we bring that belief to life by building sustainability into everything we do: innovating with care, reducing strain on the planet, empowering diverse talent, and shaping a future that’s resilient and fair.
Why this matters
Sustainability is how we uplift our business and those we serve for generations to come. Rakuten’s global presence positions us to drive meaningful change throughout the world by cultivating healthy environments and resilient communities with strong, trusted governance. We will create lasting value by deeply embedding these commitments in our practices and focusing on key impact areas where we can make a difference.
Our efforts are organized into three interconnected pillars:
Sustainability
We are dedicated to minimizing our environmental footprint by continuously optimizing our operations and services.
Responsibility
Our social responsibility initiatives center on empowering individuals and society.
Governance
Integrity, transparency, and accountability are fundamental to ensuring robust ethical leadership and compliance in our operations.



