Our Businesses

Rakuten International is part of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, CA with 4,000+ employees worldwide, our portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment.

We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions and dining, helping members save on everyday purchases.

Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.

Rakuten Viki is a leading global destination for Asian entertainment, attracting audiences worldwide with its extensive library of dramas, variety shows, movies, award shows, and exclusive Viki Originals.

Reaching over 100 million registered users in 190+ countries and territories, Viki, along with its entertainment news site Soompi, offers its fans unparalleled access to popular and original content, connecting K-drama fans around the world.

Rakuten Viber is one of the most trusted and downloaded apps in the world. We create meaningful connections, bringing people together safely, so they can enjoy precious moments with their families and friends, manage their business relations, or pursue their passions, in one place.

As a super app, we give our users services that cover every aspect of their day-to-day needs and make their lives easier.

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.

Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

Rakuten TV is one of the leading streaming platforms in Europe that combines TVOD, AVOD and FAST channels providing users with a universe of content and making the whole entertainment experience easier.


Rakuten TV also includes “Rakuten TV Enterprise,” its business-to-business arm providing a suite of products and services to simplify CTV and streaming for agencies & advertisers, content owners, telco, TV operators and publishers.

Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device.

With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading.

As a key player in French online shopping and a circular economy pioneer, Rakuten France is a generalist e-commerce platform offering new, used and refurbished products sold by professionals and individuals.

Driven by an optimistic vision of e-commerce offering the most generous loyalty program in France, Club R, Rakuten boosts the purchasing power of more than 13 million members thanks to a unique cashback model rewarding online purchases.