Cartera, the loyalty commerce platform trusted by the world's leading airlines, banks and retailers, and Kigo, an Augeo company, have partnered to deliver more relevant, personalized retail offers in front of more than 100 million loyalty program members across Kigo’s growing roster of Fortune 500 brands in telecommunications, healthcare, financial services and retail.
The strategic collaboration integrates Cartera's extensive network of merchant offers into Kigo's platform, expanding Kigo’s rewards ecosystem across programs, and matching members with offers from the brands they already shop within loyalty programs where they have deep, proven engagement.
For brands, the partnership creates a performance channel inside loyalty programs their customers already trust, with the offer analytics to measure every transaction.
“Cartera brings one of the largest merchant-funded offer catalogs, with years of experience running loyalty programs,” said Ben Straley, President and Chief Product Officer of Kigo. “Paired with Kigo’s personalization capabilities, this puts the right offer in front of far more of the right consumers, right when they’re ready to buy. For brands, more precise targeting at that scale means more opportunity to drive return on their ad spend.”
“Kigo's personalization capabilities and Fortune 500 client relationships give our merchants a direct line to exactly where they want to be: in front of highly engaged loyalty program members who are ready to spend,” said Marc Mazzone, General Manager of Cartera. “That’s a combination that’s tough to find anywhere else.”
