Setting the Stage: A New Podcast on a Mission

Jennifer LaForge, General Manager of Rakuten Rewards Canada, has spent her career building and scaling businesses, leading high-performing teams, and working at the intersection of rewards, loyalty, and digital commerce. Drawing on these experiences, she and Rakuten Rewards Canada have launched Stacked, a new podcast exploring how value is being created and redefined in today's consumer economy.

Through candid conversations with leaders across retail, technology, and business, Stacked examines how consumers make smarter choices, how brands build stronger relationships, and how rewards create meaningful value in everyday life.

The launch comes at a time when consumer expectations are rapidly evolving; rising costs, changing shopping habits, and advances in technology are reshaping purchasing decisions and challenging brands to find new ways to build trust and deliver greater value.

Listen to Jennifer’s journey building Rakuten.ca where she discusses all these topics and more here.

Rakuten Canada and Jennifer’s Vision

In her role at Rakuten Rewards Canada, Jennifer works closely with brands that are adapting to these shifts while finding innovative ways to connect with Rakuten.ca's more than 8 million members. Those experiences inspired her to create a platform where industry leaders can explore what's next for commerce and customer engagement.

Danica Nelson's podcast session: You're Funding a Life You Don't Even Want

What Can Listeners Expect to Learn?

Podcast themes change speaker to speaker. Here are some of our favorites:

  • Krysta Gutteridge - Everything You Know About Affiliate Marketing Is Wrong
    VP of Sales, North America, Rakuten Advertising
    Krysta demystifies affiliate marketing, exploring how the channel works behind the scenes, how it has evolved beyond coupons into a major e-commerce growth engine, and why strategy, data, and the right partnerships are critical to creating value for both retailers and consumers.


New episodes of Stacked are released every Thursday and are available on Spotify and Apple Podcasts.  

‍