Rakuten TV is extending the reach of its free ad-supported streaming TV (FAST) channels through a new distribution agreement with Amazon Prime Video in Europe.

The rollout brings Rakuten TV’s curated FAST channel lineup to Prime Video users, making free, ad-supported content more accessible within one of the region’s most widely used streaming platforms. This partnership enhances discoverability while allowing Rakuten TV to tap into established audiences at scale.

By expanding into third-party ecosystems, Rakuten TV continues to scale its FAST strategy, combining distribution, content, and monetization to drive growth.

Read more here.