Cartera, a Rakuten company, has a unique position in the online shopping landscape, powering more Shop & Earn offers than any other technology company in the United States. In this clip, General Manager Marc Mazzone highlights how loyalty programs can help brands build stronger, longer-lasting relationships with their customers.

“Shopping is evolving from a more supportive earned channel to a core component of loyalty programs today,” said Mazzone. This is a departure from traditional loyalty programs that usually focus on high-ticket items.

Marc’s additional insights:

  • Frequent interactions are the key to building strong customer relationships.  
  • Shopping used to just be a feature of loyalty programs. Now it is right at the center of what consumers expect from these programs, creating meaningful ongoing value beyond one single transaction.  
  • Customer insights deliver more relevant and personalized experiences.  
  • AI will continue to change and enhance how brands deliver value in the loyalty landscape.  

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Watch the full video to hear Marc's insights on building customer relationships through loyalty programs and how shopping is changing it all:
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