Rakuten Advertising's Mirai has been named AI-Powered Marketing Decision Engine of the Year in the 2026 MarTech Breakthrough Awards. The recognition highlights how the platform is reshaping partner and performance marketing with a more action-oriented approach to decision-making.
The MarTech Breakthrough Awards honor innovation across the global marketing, sales, and advertising technology industry, with this year's program drawing thousands of nominations from more than 15 countries.
Launched earlier this year, Mirai is an AI platform built with specialist agents designed for specific parts of affiliate program management, functioning as a decision engine rather than a copilot. Its recommendations are grounded in Rakuten Advertising's performance data across thousands of brands, 200+ markets, and over two decades of transaction history.
Learn more about the award, and how Mirai is transforming affiliate and performance marketing, here.
