As AI-assisted shopping continues to reshape consumer behavior, Rakuten Advertising's AI shopping intelligence report cuts through common assumptions about who uses these tools and how that behavior translates into commercial activity.
The report covers where opportunities exist in a market that is splitting, how income and age should shape content strategy, and who the power users are that make up the highest-intent shoppers. It also examines how specific LLMs affect downstream commercial behavior, why AI's weakest categories may hold the greatest opportunity for performance content, the trust-verify paradox, and content's new role in the modern purchase journey.
Alongside the findings, the report includes exact percentages, demographic splits, and comparison charts, as well as a short- to long-term action plan for adapting to these shifts.
