Rakuten Viki marked its third annual K-Drama Day this September 2025: a global celebration of the stories, stars, and fans that make Korean entertainment such a worldwide phenomenon.

With over 100 million registered users, Viki continues to bring people together through their love of K-dramas. This year’s campaign featured three well-known actors in ads across CTV and digital channels:  Will Poulter (The Bear, Guardians of the Galaxy), Victoria Justice (Zoey 101, Victorious), and Alicia Hannah-Kim (Cobra Kai, The Tempest).

See the ad spot and learn more about K-Drama Day on RNN.

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