Rakuten’s biggest U.S. conference of the year, Rakuten Optimism, brought together nearly 1,000 affiliate and digital marketing professionals in Carlsbad, California, for two days of thought leadership, networking, and celebration. The agenda was packed with headline sessions from top marketers like Bozoma Saint John, who shared her insights on integrating authenticity in brand stories, as well as Rakuten International CEO Amit Patel, who emphasized the power of trust and transparency in the affiliate economy.

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