Rakuten, the leading Cash Back shopping platform, announced the Rakuten American Express® Card Limited Edition NARUTO SHIPPUDEN Design. Created in partnership with VIZ Media, the design features Naruto Uzumaki and Sasuke Uchiha — two iconic characters from one of Japan's most influential pop-culture franchises of the 21st century. As a company founded in Japan, Rakuten is celebrating a shared heritage alongside characters recognized by fans around the world.
The story of Naruto and Sasuke — a famous rivalry that grows into loyalty and, eventually, brotherhood — is one of the most enduring arcs in the series, tracing a complex history between the two characters.
“Rakuten is all about making everyday life more rewarding for our members, and this partnership with NARUTO SHIPPUDEN is yet another way we’re bringing that to life," said Wendy Bergh, Chief Marketing Officer of Rakuten Rewards. "Naruto has connected deeply with fans for decades, and we're thrilled to celebrate their fandom with a limited edition design that turns everyday purchases into something even more rewarding.”
The Rakuten American Express® Card has no annual fee and earns cardholders an extra 4% Cash Back on eligible Rakuten purchases — this is on top of what they already earn shopping on Rakuten's platform of more than 3,500 stores in-person or online. Cardholders also get 10% Cash Back on Rakuten Dining, 2% on groceries and restaurants and 1% on all other eligible purchases. Plus, new cardholders receive a $100 welcome bonus after spending $1,000 on eligible purchases within the first 90 days on their Rakuten American Express® Card. See the Rewards Program Terms and Conditions for full details and exclusions.
Cardholders also have access to American Express Network benefits, including Amex Offers for shopping, dining and travel, Amex Experiences™ spanning music, theater, sports events and more, along with retail protections.
The limited edition design option is available while supplies last to the first 10,000 new cardholders who accept their offer for the Rakuten American Express® Card. To sign up for Rakuten and apply for the credit card, click here. The NARUTO SHIPPUDEN design is available to new cardholders only.
Check out the official press release here.
The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express and the American Express logos are trademarks of American Express Company and its affiliates. The Rakuten American Express® Card is powered by Imprint Payments, Inc.
1. Subject to eligibility. See Credit Program Cardholder Agreement. 2. Earn an additional 4% Cash Back on eligible Rakuten purchases (online & in-store), up to $10,000 in a calendar year, 1% Cash Back on eligible Rakuten purchases after the $10,000 cap, on your Rakuten American Express® Card. Eligibility may be based on Merchant Category Codes (MCCs) assigned by the merchant's payment processor. Purchases made at merchants that do not process transactions under an eligible MCC may not qualify. Eligible MCCs are determined and managed by Imprint and Rakuten and are subject to change at any time without notice. See the Rewards Program Terms and Conditions for full details and exclusions.3. You will earn rewards on eligible purchases only. See Terms & Conditions for details. 4. To qualify for the $100 bonus, you must make eligible purchases totaling $1000 or more using your Rakuten American Express® Card within 90 days of account approval. The bonus will be awarded as Cash Back after the 90 day qualification period has ended, and may take up to an additional 15 days to post to your Rakuten account. Restrictions and exclusions apply. See the Rewards Program Terms and Conditions for details. This offer is not transferable. Imprint reserves the right to modify or revoke this offer at any time. Subject to approval and eligibility.5. Limited time offer valid for the first 10,000 new cardholders who accept their offer beginning October 15, 2026. While supplies last. 6. Requires a Membership Rewards-enrolled American Express® Card (Issued by American Express).
