A new study by Rakuten Rewards, leading Cash Back shopping platform, offers clear lessons for retailers on how to retain and engage today’s consumers. Shoppers are ready to switch brands when they don’t feel rewarded, making loyalty programs and personalized experiences more important than ever.

Find out why Cash Back and rewards are essential tools that let retailers attract value-minded shoppers without sacrificing margins or resorting to price cuts.  

Read the full press release.  

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