Rakuten has introduced Rakuten+, an invite-only membership tier designed to deepen engagement with the platform’s most active shoppers.

Built for members who shop frequently across Rakuten’s network of retail partners, Rakuten+ offers an elevated and more personalized rewards experience. For an annual subscription of $100, members receive a minimum of 10% Cash Back on purchases from participating luxury and premium retailers, significantly higher than the approximately 3% rate available to all Rakuten members. In October, Rakuten welcomed Sephora as its exclusive beauty partner on the Rakuten+ platform.

Read more about the partnership.