Collaborate,
Innovate, Empower

Rakuten International is part of Rakuten Group, Inc., a global technology leader. Our businesses include market leaders in e-commerce, digital marketing, advertising, communications and entertainment.

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Rakuten Group’s mission is to contribute to society by creating value through innovation and entrepreneurship.

Rakuten means Optimism.
Our mission is to contribute to society by creating value through innovation and entrepreneurship.

By providing high-quality services that help our users and partners grow, we aim to advance and enrich society. To fulfill our role as a Global Innovation Company, we are committed to maximizing both corporate and shareholder value.

Our vision is to be a Global Innovation Company, engaging knowledge, creativity and passion from around the world to achieve ambitious goals and help build communities in which people can pursue their dreams and live in happiness.

Our core values, along with the values and principles understood and practiced by Rakuten employees, embody Rakuten Shugi, which consists of two components: our Brand Concepts and Five Principles for Success. With Rakuten Shugi as a common foundation, we place high value on the entrepreneurial spirit that drives us to get things done. By working with local communities and nurturing a robust corporate culture enabling each member of our diverse team to perform at their best, we are committed to boosting corporate value and contributing to progress in society.

In order to realize our ideal society, Rakuten's Code of Ethics governs our compliance when we carry out our mission as a member of society.

Rakuten International

Rakuten International

Rakuten International is part of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, CA with 4,000+ employees worldwide, our portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment.

We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten Rewards

Rakuten Rewards

Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions and dining, helping members save on everyday purchases.

Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.

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Rakuten Viki

Rakuten Viki

Rakuten Viki is a leading global destination for Asian entertainment, attracting audiences worldwide with its extensive library of dramas, variety shows, movies, award shows, and exclusive Viki Originals.

Reaching over 100 million registered users in 190+ countries and territories, Viki, along with its entertainment news site Soompi, offers its fans unparalleled access to popular and original content, connecting K-drama fans around the world.

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Rakuten Viber

Rakuten Viber

Rakuten Viber is one of the most trusted and downloaded apps in the world. We create meaningful connections, bringing people together safely, so they can enjoy precious moments with their families and friends, manage their business relations, or pursue their passions, in one place.

As a super app, we give our users services that cover every aspect of their day-to-day needs and make their lives easier.

Rakuten Advertising

Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale.

Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

Rakuten TV

Rakuten TV

Rakuten TV is one of the leading streaming platforms in Europe that combines TVOD, AVOD and FAST channels providing users with a universe of content and making the whole entertainment experience easier.


Rakuten TV also includes “Rakuten TV Enterprise,” its business-to-business arm providing a suite of products and services to simplify CTV and streaming for agencies & advertisers, content owners, telco, TV operators and publishers.

Rakuten Kobo

Rakuten Kobo

Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device.

With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading.

Rakuten France

Rakuten France

As a key player in French online shopping and a circular economy pioneer, Rakuten France is a generalist e-commerce platform offering new, used and refurbished products sold by professionals and individuals.

Driven by an optimistic vision of e-commerce offering the most generous loyalty program in France, Club R, Rakuten boosts the purchasing power of more than 13 million members thanks to a unique cashback model rewarding online purchases.

Empower your career and make an impact

Empower your career and make an impact

Ever since our founding in 1997, Rakuten has valued enterpreneurship. Today, we are always looking for passionate professionals who are ready to reach new heights in their careers. If you want to be part of an inclusive, rewarding, and motivating community, we'd love to hear from you.

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Rakuten and the
Golden State Warriors

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Rakuten and the
Golden State Warriors

Rakuten is proud to be the first-ever jersey badge sponsor and Official Partner of the innovative Golden State Warriors.

about the partnership

Rakuten and the
Golden State Valkyries

Rakuten and the
Golden State Valkyries

Rakuten is proud to be a founding partner and Official Shopping Rewards Partner of the Golden State Valkyries, offering exclusive fan rewards, merchandise, and supporting community initiatives.

about the partnership
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